Research Into Target Audience


With having researched on the internet to discover what particular genre of music sells i discovered a statistics site that collected data of the sales of music in particular genres in the years of 2006 to 2007. I decided to use this as the basis of selecting my song to create a promotional package for.




The graph shows an overall decline in music sales across a range of genres, with new age decreasing the least. Yet i didn't really understand the new age genre, with classical and soundtrack music following i found it hard to think of ideas or even artists to use. Therefore i decided to use the genre of rock as my foundation to starting this project. Rock genre has the highest amount of music sales and a considerably low decrease in growth compared to the likes of Rap that fell by -30%. Rock in 2007 sold just shy of 150,000 albums creating a strong audience to appeal to.

I then decided to create my own questionnaire to hand out within the town centre to discover what type of music genre is favourable of the people. I picked out a varying range of people that differed in age to grasp a solid idea of the relationship between age and music genre also, giving me a relative target audience to aim towards when creating this production package. The questionnaire was handed out as follows:

Background Music Sale Research

The target audience for the production of a music video is vast. The popularity of music has steadily increased due to the ability to produce music videos coinciding with that song. This therefore allows for a greater target audience due to the likes of music television networks such as; MTV or the creation of social networking sites such as Facebook or Youtube.

The above table shows us the trade value in USD millions of music sales for the year 2008. Physical refers to shop sales of the actual product i.e the C.D itself. Digital refers to the sales that are accumilated on the internet from payed sites such as iTunes that requires the music to be paid for before download. Performance Rights is the percentage in sales that have come from record labels selling their rights to be used within movies and other media productions alike.

As we can see from this table, the two major continents contributing to global sales is USA and Europe, with Europe contributing to the majority of Physical sales, wheras the USA prefer digital sales.

From this table, depicting the change in percentages of recorded music sales in 2007 compared to 2008 we can see that the fluxuation of physical sales has decreased due to the enhancement of digital software and marketing to create download programmes such as the likes of iTunes. Yet we can also see from the totals column that the overall sale of music is down as much as 18.6% in the USA due to illegal downloading sites that offer file sharing to download free music.