Having already set my design layout i was able to get started fairly easy and confidently of what i was making. First things first i had to set up a photoshoot with a local band called "The Dirty Trades", turning up to one of their weekly band practise i was able to gather some great shots that could all have easily been selected but i decided to use the one featured below.
Once i magnetic lassoed the image i then had to tidy it up due to fragments of the original sources background involved. To do so i continued to use Photoshop CS3 and opted for the magic wand tool. This tool selects particular bits in the image that are the same colour throughout without any disturbances. Therefore when selecting bits of the background i dont want in the photo with the magic wand tool, i just press delete and it turns it into white, projecting just the image that i have selected. Example shown below.
After the image is then all tidied up, by continuously using the magic wand tool supplemented by the use of a tiny rubber once zoomed in to smoothen it all out aswell as the blur tool around the edges to reduce the pixelation to avoid any rough edges being noticable.
The next job was to actually start on the poster now that the image has been cut and edited. Opening a new Photoshop document in A4 size, the same size as magazines where it will be advertised, i placed the image accordingly onto a custom black background.
The next stage was then to produce the text form and information that was to be produced on the print advertisement. Looking at my previous design layout i opted for the text form to be to the right hand side, slightly centered, a common trait running throughout that i discovered investigating the codes and conventions of a print music advertisement. Trying out different types of text i finally went for an apple text called "Braggadocio", the text was different, it was blocky yet extremely bold in context which allowed it to stand out clearly above the strong central image.
Going for "The" in color overlay red allowed a strong dominance over the black background that was provided in the top right corner. With using white for the artists name "Bravery" it allowed for it to stand out over the colored image and also allowed for that image to keep its powerful orange style. Now i needed to edit the text, using photoshop i took advantage of their text tools effect and it gave me a drop down list of the different type of effects i could use. Eventually choosing the "inner shadow" effect which brightened the colour contrast within the actual text itself allowing for it to be brighter. With an opacity of 100% it maximized the visuals of the text allowing for the consumer to see the text clearly.
The final job for was to include the text form at the bottom section of the page. I choose the font "Gill Sans Ultra Bold" to achieve maximum width within the text to make it more visible to the consumer. I chose to keep this text the same throughout the additional information to allow for added simplicity running throughout. Each text form acquired the same text effect, this being "drop shadow" which creates a shadow around the text to make it stand out off the page thus being able to read it better. "Inner Glow" which brightened the whiteness within the text so that the text form doesn't become bland or dull. And also for every second information produced in the bottom center i added a stroke effect which lines the text which colour, choosing the same red used throughout the CD package allowed for the consumer to recognize this and other products by The Bravery alike. This effect just was in place to break up the plain white text used throughout, alot of print advert use different colour to do so, yet i felt there was already a diverse enough pallet on show due to the image to be able to do so.
CD MAGAZINE PRINT ADVERTISMENT - FINAL PRODUCT
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