How effective is the combination of your main product and ancillary texts?
During my production stage of developing my sublimary tasks i had to consider the effect of using similiar texts therefore the consumer can recognise a "house style effect" (using the same colour, form and text style time and again). By doing so it gives the oppurtunity for a consumer to recognise a music poster for example before he concsiously realizes who the band is. This therefore becomes lodged within a consumers mind e.g the style and form of the text so therefore he will remember and associate with it. Many music production packages follow suit by implementing the same background within the cd package and also the advertisments that will feature within music magazines. Therefore it creates a house style effect for the consumer to recognise and therefore can relate to that background pattern towards that band.
The combination could have used abit more flow in terms of following the same style. As the poster is seen as dark and more serious than the CD cover. This therefore portrays two ideals towards the media consumer. With the poster the consumer would pick up that the band is serious and might think the bands music follows the similiar tone. Wheras the CD front cover shows a more vibrant, colourful picture of the band. This in terms of a first time listener picking up the album in a shop would gather that the music follows a happy more fun theme. These conflicting themes may attract two audiences, yet doesnt portray one ideal, something thats vitally important within a music package.
The video itself works in synergy with the print productions as it gives off the band as young and works well by attracting the target audience. By using artist shots it creates additional attention on the lead singer, something that bands do all the time. This therefore gives the band coverage by using a "front man" to promote the band. By using more than one front man, people who have only listened to the band a few times and then see the band with a different frontman may be confused by the idea as they dont recognise the frontman seen in previous videos. Ive worked this concept well within the ancillary texts as the frontman is alsways depicted within the middle of the shots to draw attention to him. This is seen throughout as the poster only depicts the lead singer and within the CD cover package the lead singer is seen in the middle and is the main feature within the booklet provided.
All in all i think that my products work well and insync with each other in terms of promoting the band. The video and poster work well in terms of creating a more serious tone within the album, yet the album cover itself promotes a lesser tone by using pop art to showcase a more fun and vibrant sound. Although this is one of the bands songs and therefore it gives off the vibe that the album follows a more happier tone than that one song suggests.