Green Day are an American based worldwide band and their status in music is recognisable. This was taken from the back page of the ever popular Q magazine. It used display advertising wherby it covered the whole of the back page, therefore it will become more visable for consumers to see and will give off that its a must-buy album due to its forseen importance of being on the back page. The composition of the advert reflects the simplistic values of any advert. The central focus point, that being the image is composed in the middle. This graphic image ties in with the colour conventions of the layout. By using a red brick will it invites our attention to the centre by standing out from the plain black background. The people pictured in the image are also wearing black, showing connotations of the bands rock image as its considered to be the dark side of music i.e rebellion, black stereotypically symbolises evil. The image itself relates to the title of the album "The War Is Finally Over" as the couple are shown to be kissing. This relates to the title as war symbolises evil and kissing symbolises love opposingly. The title of the band "Green Day" can be simplistically seen in the centre top-half of the layout. The text form is much larger and bolder than the rest showing its importance. This therefore allows consumers to visually see who the advert is advertising as such. The text form itself is produced in a bold white therefore making it strikingly stand out from above the black background. The other text forms that are seen on the page are produced in rememberance of the colourways used in the central focus point, this being red, orange, white and yellow. Another code that may album advertisments follow is through a band/ record labels unique selling point for the brand. This is usually advertising a popular single that has been released coincidingly with the album therefore promoting the album to be like that single if it becomes popular. This layout has used "includes the single know your enemy" produced near the bottom of the page. This tells the reader that this band has created the song and has become popular as they wouldnt mention it contained this single if it hadn't proved sucsessful within the chart shows. The release date of the album is just as important as the albums title. It produces the details of the albums release date to the consumer so that they know when the album is available to buy or download. This is increasingly becoming a key factor due to album sales influencing the sucsess of the artists career. A website adress is produced at the bottom therefore it gives consumers the chance to review the bands website which may contain tracks that feature on the album, therefore using cross media convergence to advertise their album release.
Bob Dylan is a legendary "folk rock" artist who has worldwide recognition with the older generation. His target audience would differ to the likes of Green Day as seen above, due to the ever changing popularity in different types of genre through the years. The poster is simplistic due to the standard form of layout. "Bob Dylan" the main seeling point for the album is pictured at the top and central, displaying to viewers the name of the artist and also giving off that his sucsessfull as he is displaying his name using the largest form. The font used for "Bob Dylan" is symbolic and could be related to his age. As the artist is approaching 68, the form of the font suggests his age as it looks aged and faded. This being a re-occurent theme throughout the text yet only in minimal measures. Red is a colour used predominantely throughout almost ever media text. The colour red has been found to cause the blood pressure and heart rate to rise, thus injecting excitement into the body. This therefore invites us towards that product and makes it visually more appealing for the consumer. The magazine cover uses red to highlight the key point within the advert, the release date. If consumers didn't know the release date then the sales of that album within its first week of being on the shelves will decrease. Below the release date it states what format the album can be purchased from, that being: CD, deluxe CD, vinyl and download. A main central focus point is used to entise the consumer towards that product, the image used within magazine adverts places just as important as the name of the artist itself due to the consumer being attracted towards the image/design. The image depicts a man and women kissing on a bed. This shows love and attraction a symbolism being related back to Bob Dylan and his love for music. With the main target audience being consumers around the ages of 40-70 the image works well in conjunction with the taget audience. As love and affection is shown as being caring, nice and could describe the personality of Bob Dylan. Artists such as the likes of Green Day use an image of lovers but portray it in a dark, evil way as this describes their bands genre, yet Bob Dylan is a "folk rocker" and therefore will write about sounds with topics evolving around love mainly. The image is depicted in black and white and could also resemble the ageing Bob Dylan and that it is working away from the hip new generation of music being brought in alongside the 21st century. It shows his music is old and still cherishable instead of using funky colours and patterns to entise an audience.
The new album Roadsinger by Yusuf is quite simplistic in the design element, sticking to basic fonts and a central image that doesn't leave much to the imagination. The artist can be seen aligned to the right hand side playing a guitair, this resembles the idea of busking in the street. The background is mainly black and contains a darkened theme throughout allowing for the street light to become more effective. The light resembles to that of the albums selling point "warming you through the night" which can be seen below the albums title Roadsinger. The light has an orange glow about it lighting up the space around the artist. This acts as a spotlight, i.e the attention is on him therefore making him stand out as the central focus point. The orange glow acts as a warming colour relating to the sub title of "Warming you through the night". A van is depicted on the left hand side shwoing connotations with the title "Roadsinger" as the van is parked and the artist singing in the street it gives off the idea his parked and starting singing, i.e roadsinger. The text uses the same colourways throughout (white and orange) to produce a simplistic design. The white is produced in bold to make it stand out from the black background, this is used for two of the most important pieces of information about the release: the titles name and also the release date. The orange is used for the artists name and also the featured track, a reoccuring theme throughout all the album covers ive researched. Above the artists name is a forefront word sayiung that Yusuf is now the new name for the former artist Cat Stevens. This gives the consumers information about the "new" artist as he was formerly known as Cat Stevens. The Roadsinger font is seen as abit rugged giving off the feeling of being on tour, for example the artist having to stay in different hotels and on buses ect would give off that particular vibe.
The Enemy's new album "Music For The People" was taken from the music magazine Q. The black background is used to make the white text and image to be produced more powerfully. The white writing used to depict the artists name and the the single featured is created strikingly. The artists name and album title can be seen at the top opf the page acting as the heading, this being what all albums follow making it a standard procedure. This therefore allows the atrists name to be easily found and also seen. A grey font is also used for other information to describe that the album can be bought in CD/Special Edition/Digital ect. Many album covers use two different colour fonts to make it more visually pleasing. Wheras using one font creates a bland design, mixing it up using two contrasting colours makes it easier to depict one piece of text from the other. Otherwise it looks like its all the same block of text. A small font is used to show the consumer their website which is pictured right at the bottom, i've found that this is usually used amongst the the newer generation artists to sort of show that they're the new generation and among the new scene of music being created. The main image differs from the other albums ive researched. This one doesn't use the band/artist directly in their image yet use a logo as their main image. The image works just as well if not better than an image of an artist. As it's colourful and attractive it would entise the consumer to pick up their product. It doesn't relate to the artist or album name directly and therefore cannot be related to what the albums about. Yet due to its colourful visualisation it can be used to basically describe the target audience for the album. Due to its vivid colours it places the album into the younger generation, stating that its music is new, fresh due to the image standing out so much it basically states that the album is different, new and exciting. This works well as an image due to it being entising and attractive and would stand out from the same standard layout that other albums usually follow, therefore it would stand out on the shelf of a music store.
This music advertisment follows a different suit to the others in which i have analysed. This appears to be less revealing, i.e it's hard to tell what its advertising if it wasn't featured in a magazine such as Q. For me it's far too basic and doens't really grab the readers attention. A simplistic unedited image of a sandune relates to the title of the band, Four Winds. Even here i struggled to source the name for the band, it wasn't clear enough and didn't sell to me. The simplistic font creates a basic over view of the advert, yet could relate to their music i.e simplistic rock ect. The page is broken into two parts, the top inserted with an image, a posters main focus point and the other is broken into a plain white background. Here it explains abit about the product that features in every advertisment i've looked at so far. Its states that its advertising a "NEW ALBUM", its available for "CD/DOWNLOAD" and the date of its release. This is shown in such small font that it gives no relevance to the reader as if he was reading the magazine an advert is produced evry 2 or 3 pages or so. The purpose of an advert is to stand out from the others, to make the reader stop and take note of what's being advertised. This is too basic and wouldn' jump off the page in my opinion. Due to the image being standardized, unedited and not layed out centred i believe this is the main reason for this, it doesn't have a background that the picture can explode out of therefore wouldn't catch a consumers eye visually.
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