Kasabian - Fire

This music video mainly focusses on the storyline to make it popular, there is little or no evidence of the band performing as a group or even miming the words. This makes it unique from the other videos that i have analysed and can be added to the ever-growing codes and conventions of a music video. The video starts off with a close up of the l

ead singers face's reflection in a mirror, swiftly carrying onto a tracking shot from a

 car of another band member. The set up for the video is of a bank robbery and as the band arent featured actually playing the music, there is no interaction with the characters in the story, unlike other videos we have viewed. The music video basically follows the same principl

es as a film. tracking shots are used to show movement and importance of that particular character, alongside close-ups of people or objects to show significance. For example the shot of the suitcase as seen below.

As the robbers embark on the bank there is an establishing shot of the building from a crane shot. This follows suit to the patterns of the codes and conventions of a film, therefore leading this away from a music video and more so a short film, yet it still works well alongside the song and has some great feedback on file sharing sites such as Youtube and UTorrent. When inside the building a tilt-down shot is used from within the corner of a room to replicate CCTV footage, with its colour disfigured to black and grey giving it an authentic thats recognisable as closed circuit television

This video works well from an audience point of view as it is first to be considered as a serious video, yet as they embark on the bank they are seen to be carrying guitairs for guns. Close ups are used alongside rapid cutaways to create an action seen that is almost mocking-like in a way. By using so many close ups upon the guitairs or "guns" the audience then recognises that the video isn't meant to be taken seriously and therefore can be enjoyed more. 

During a chase another set of dolly tracking shots are used to establish that there is a chase going on, this works in tangent with the prolonged pronounciation of "fire" in the songs lyrics and this can be seen as screaming from the fleeing robbers. The timing and editing is all smartly placed and works cohertly alongside the lyrics of the songs in terms of beats per minute. Yet the song opted to turn away from the recording of live band performances and produced a top class music video not specifically based on the songs lyrics but more of a feel good factor music video. This is but a few things that ill have to consider for when planning my own music video and as to wether i design a video solely based on the lyrics of the song or have it contain a mixture of both storyline and live performance recording